The business bought the license from Coty earlier this year.
More than 40,000 attended the beauty extravaganza, the largest crowd ever. The environment and Instagrammable moments were top of mind on the exhibit floor.
M3 Ventures has invested in the Los Angeles-based natural makeup brand. Braun’s TQ Ventures, along with Medine and Charnas, have also invested.
The partnership allows for the online learning platform to be available to the beauty company’s global corporate employees.
The Tribe Dynamics’ color cosmetics, skin- and hair-care reports detail out the top 10 brands with the most earned media value.
The beauty giant said it will purchase Logocos Naturkosmetik and Société des Thermes de La Roche-Posay.
The firm is rebranding as a digital-first communications and talent agency.