Unilever-owned Sundial Brands has named Kimberly Evans Paige to the newly created position of chief operating officer and brand-building officer.
Paige, who was most recently chief marketing officer for Coty U.S., brings more than 20 years of experience to her new role, including positions with The Coca-Cola Co. and Procter & Gamble.
She will report to Sundial founder, chief executive officer and executive chairman Richelieu Dennis. The company said she will partner with Dennis and the executive team to craft the overall strategic direction of the company and develop a plan for continued growth, including the existing product portfolio, innovative products and line extensions, and building the business. She will be responsible for operations, including end-to-end supply chain, marketing and sales, and will continually assess and build out the organization and infrastructure for company growth.
Sundial has been posting gains across its portfolio, including SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture and Nyakio. Shea Moisture, in particular, has consistently posted double-digit sales increases, according to IRI, in hair and body lotions.
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“As we continue to experience and plan for future robust growth, it became clear that we needed to create a role that would help ensure that we are appropriately positioned and resourced for our next phase,” Dennis stated. “[Paige’s] combination of analytical and creative prowess, cultural sensibilities and her passion for people and purpose-driven companies make her a natural fit for Sundial.”
Paige added she has long admired Sundial for its “disruptive market leadership and its DNA of innovation and engagement, as well as its commitment to underserved women and communities.”
Late last year, Unilever purchased Sundial Brands, which it operates as a stand-alone unit within the company. It capped off a buying spree that included Hourglass Cosmetics, Carver Korea and Living Proof. As part of the Unilever deal, Sundial created a New Voices Fund that has already helped several women of color entrepreneurs achieve major retail distribution.