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Palladio Beauty Appoints Shawn Haynes as CEO

The former svp of sales at Maesa Group will oversee the Florida-based line of color cosmetics.

Palladio Beauty Group announced today it’s appointment of Shawn Haynes as chief executive officer.

Palladio Beauty is a Hollywood, Fl.-based line of color cosmetics infused with botanicals, vitamins and antioxidants. According to its web site, the brand is sold on its own e-commerce site and via Sally Beauty.

“Palladio is a dynamic brand that is perfectly positioned to expand its global footprint,” said Haynes. “I’m excited to join and lead the team as we accelerate the momentum of the brand with a keen focus on innovation, digital transformation and strategic distribution expansion.”

Said executive chairman of the board Phil Solomon, “It is with great confidence that I hand the reins to such an experienced and impassioned leader as Shawn. His deep industry knowledge and experience leading high growth beauty companies makes him the ideal ceo to accelerate the next stage of growth for Palladio.”

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Most recently, Haynes was senior vice president of sales at Maesa Group, where he oversaw the company’s brand portfolio, including Flower Beauty at Wal-Mart, Circa at Walgreens, Enlite at CVS, Fiona Stiles at Ulta and QVC and the Kristin Ess hair-care line, which just launched at Target.

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Prior to his role at Maesa Group, Haynes worked as general manager and senior vice president of sales at Markwins International, where he was responsible for seasonal and licensed business segments. His appointment there came after years of working for Markwins beauty products division in various global roles with Wet ‘n’ Wild, Black Radiance and Soho London New York. As svp of marketing, he led the sales and marketing transition during the acquisition of Wet ‘n’ Wild and restructured its sales, marketing and research and development to fit the new company.

Palladio Beauty was founded in 1985, and markets itself as a botanically enriched color-cosmetics line for women of all skin colors. Its proposition is on-trend right now with the permeation of hybrid products in makeup. Palladio’s products are formulated with a host of ingredients — ginseng, green tea, gingko biloba and Vitamin E, for instance — that carry antiaging properties.