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When it comes to hair extensions, Jessica Simpson might have to make room for some friendly competition as Paris Hilton gets into the business by teaming up with Sally Beauty Supply.

Mike Spinozzi, president of Sally Beauty Supply, at a press conference held on Thursday, trumpeted the partnering of Hilton, with her inescapable media profile, and Sally Beauty, which considers itself the world’s largest specialty retailer of professional beauty and hair care products. Spinozzi said, “It’s a powerful combination and we’re excited to work with Paris. She’s business-savvy and very creative.”

Hilton added, “I’ve been wearing hair extensions for years and have tried other products that didn’t work. When I started using DreamCatchers from my line I started using the best quality and styles. I’m always coming up with new ideas because I love coming up with fun hairstyles.”

Available in 10 shades, Clipin-Go by Paris Hilton was designed to be an “affordable yet chic” line of hair extensions. Although the extensions will only be available in an 18-inch length, the company plans to do variations of the look with different colors, lengths and styles.

Launching in May, the collection will be sold exclusively at Sally Beauty Supply stores and on starting in May and will retail for $79.99. A microsite,, was also created for consumers to learn more about the partnership.

Sally Beauty Supply has 2,300 stores in the U.S. and Canada.

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