A testament to the fact 2017 has become the year of the beauty app comes from Perfect Corp. This month, Perfect Corp.’s suite of augmented reality apps hit the milestone of being downloaded globally more than 500 million times.
The Perfect Corp. roster includes YouCam Makeup, YouCam Perfect, YouCam Fun and YouCam Nails. The features range from selfie makeovers, instant skin diagnostics, one-touch selfie editing and animated fun filters.
YouCam works globally with over 150 brands, including Estée Lauder, Yves Saint Laurent, L’Orèal Paris, MAC Cosmetics and Macy’s.
YouCam Makeup statistics reveal its users are on average two times more likely to purchase cosmetics products than nonusers. And, in some brand cases, that jumps to six times more likely.
A few examples of its recent collaborations include YouCam Makeup and QVC where real-time virtual try-ons were offered for a special selection of Laura Geller New York beauty products. YouCam plays a role in the first-ever Beauty Story pop-up in Manhattan where Coty’s Rimmel London, CoverGirl and Clairol are uploaded to the app so visitors can virtually try the products on. There’s also the partnership with American Beauty Star, the first-ever beauty-based reality show. Earlier this year, YouCam Makeup delivered the expertise of celebrity makeup artist Kristofer Buckle “virtually” to users. Macy’s installed magic mirrors on its Herald Square beauty floor — the first permanent installation of YouCam Makeup’s mirror virtual shopping experience in the U.S.
Perfect Corp. is one of several technology players in the beauty app space which also includes ModiFace and Perfect365.
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WWD asked Alice Chang, chief executive officer of Perfect Corp., what’s fueled the acceptance of the apps by brands, retailers and consumers. Also, how do apps convert to sales and what’s ahead for the company.
WWD: What’s behind more people downloading the apps?
Alice Chang: YouCam Apps are fun and easy to use. YouCam is fulfilling almost every aspect of the modern shopper’s beauty journey — from discovering new products, to virtual trial, convenient one-tap purchase and social learning and sharing. Perfect Corp. attributes its rapid success to valuable user feedback that continues to drive innovative product development including new features that allow for true-to-life facial mapping, instant skin-care analysis and makeup trials featuring realistic textures and skin tone color matching.
WWD: In the past, it was hard to quantify results. That has changed. What have you found about how AR moves the sales needle?
A.C.: By offering a hyper-personalized mobile shopping experience, YouCam Apps delivers true-to-life in-store beauty trials allowing for a seamless O2O [online to offline] AR makeover experience. With over one billion virtual makeup trials every month, it’s clear that brands and beauty lovers continue to turn toward YouCam’s AR try-ons as a means for beauty experimentation and purchase decisions, resulting in users being two times more likely to purchase cosmetic products than non-users. This promising statistic continues to prompt brands to delve into the AR space with YouCam Makeup as the app continues to revolutionize the beauty industry.
WWD: Which app is the most popular?
A.C.: Millions of Millennial female users continue to turn to YouCam Makeup daily for endless beauty inspiration, creating a highly targeted audience that makes the app especially valuable to brands and retailers. Snapping over 30 million selfies a day, this beauty-obsessed audience enjoys the convenience of one interactive platform that encompasses the complete consumer journey.
WWD: So, what’s next?
A.C.: Perfect Corp. is transforming the beauty game by marrying the highest level of augmented reality technology with the ultimate shopping experience, completely reinventing the online-to-offline consumer beauty journey. The brand continues to push the boundaries of AR technology and invest heavily in artificial intelligence, to further develop cutting-edge applications that attract the attention of leading beauty brands, retailers, makeup experts and media outlets around the world.