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Perfume Holding to Incorporate I Coloniali Srl

Brand generates most of its revenues in Italy.

CANNES, France Perfume Holding announced that it would incorporate a new company, I Coloniali Srl, by year-end.


Perfume Holding, which until now has owned the I Coloniali brand, is to have a majority stake in the firm. Stefano Pesce will have a minority share and serve as its chief executive officer.


“Our objective is to bring the brand to its next level of development,” Pesce stated.


Sales from Italy account for approximately 90 percent of I Coloniali’s revenues. It is also sold in countries such as Germany, Russia and Poland.Perfume Holding develops, manufactures and markets fragrances and cosmetics. Its brands include Ferrari, La Perla and Iceberg.