By  on May 16, 2018

Procter & Gamble is pushing deeper into natural ingredients with a new partnership with the Royal Botanic Gardens Kew, a U.K.-based botanical research operation.

“Naturals are a thing,” said Alex Keith, head of P&G beauty, who unveiled the partnership during an interview with executive editor of beauty Jenny B. Fine at the WWD Beauty CEO Summit on Wednesday. “At P&G, we have always been about the science of our products and products that really deliver on the benefits we promise,” Keith said.

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