By  on December 13, 2018

Procter & Gamble’s latest acquisition — Walker & Co. — underscores the beauty industry’s increasing focus on multicultural consumers.

Walker & Co. has two brands — Bevel, a men’s shaving brand tailored for men with coarse hair, and Form, a women’s hair-care business centered around coily hair. For P&G, the move comes after working to develop specific ranges to address the needs of multicultural consumers, like the Pantene Gold Series, which was created with input from women in Africa.

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