With mass market cosmetics sales stalled, up only 1 percent for the 52 weeks ended Sept. 8, according to Nielsen data, a drugstore chain is bucking that trend. Its unique approach to beauty might be the prescription drug chains need to move the sales needle.
There are no traditional mass brands like Revlon on the shelves at Boulder, Colo.-based Pharmaca Integrative Pharmacy. Instead, for 15 years, the company has focused on clean beauty — ahead of the current rush to add less caustic lines. The assortment includes many brands not sold in traditional drug chains such as Jane Iredale, Dr. Hauschka, Sanitas Skincare and Juice Beauty. Mass market clean brands, such as Burt’s Bees, are featured. Those familiar with Pharmaca’s beauty department said sales increases are in the double-digit range.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty