The $7 million funding round was led by Symrise, with existing investor North Coast Ventures and Belcorp.
At the same time, Phlur also acquired Texas Beauty Labs, an independent manufacturer of beauty products founded by Mary Berry, chief executive officer of Goodkind Co., in 2008. That deal should allow the company to expand. Phlur said the purchase will also help it support “new clean independent beauty brands” in a statement.
“When I first met Mary and heard her story, I knew that our shared vision of creating beauty products with integrity and heart could lead to some amazing opportunities.…Our combined objective: to further accelerate the adoption of clean products by mainstream consumers,” Eric Korman, cofounder and ceo of Phlur, said in a statement.
Phlur and Goodkind had previously partnered to launch body care for Phlur. Later, the companies partnered again to launch Explore Naturals, a natural deodorant line sold on Amazon. “We launched the brand on Amazon in under three months, and then in the next three months we achieved annualized revenue of over $1 million,” Berry said in a statement.
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Achim Daub, global president of scent and care for Symrise, said the investment should allow the business to bring sustainable fragrance and cosmetic ingredients deeper into the indie beauty community. “This combination is even more compelling, as it enables Phlur to accelerate its leading position in clean fragrance and creatively double down in clean beauty overall — both of which are of strategic interest to us as a leading supplier of innovative cosmetic ingredients and sustainable fragrance materials and creations around the world.”
Additionally, Phlur has launched another fragrance — S.C. 59 — which is summer oriented. The scent is also available in body wash and body lotion.
Phlur was founded in 2015 and uses natural and lab-created ingredients for its line of fragrances, body care, candles and deodorants.