By and  on December 6, 2017

Physicians Formula is celebrating its 80th year in business, but the brand is just now growing into a full-range category contender in the mass market.

The Markwins International Corp.-owned makeup brand — perhaps best known to consumers for its popular bronzing items, including a recent launch called Butter Bronzer — has experienced fits and starts since its acquisition by the Southern Calif.-based company in 2012.

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