By  on October 23, 2017

NEW YORK — This is the year of the pop-up for L’Oréal Luxe.

Following a string of four successful U.S. pop-up experiences for YSL Beauty, Emporio Armani Fragrances, Viktor & Rolf and Maison Margiela, the beauty giant is upping the ante on the initiative for the tail end of the year. Second pop-ups for both YSL Beauty and Giorgio Armani are gearing up to open their doors here, just in time for the holidays.

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