By  on November 30, 2018

Beauty by PopSugar is making its QVC debut.

The beauty brand from the Millennial media destination is set to launch on Friday night seven products in an hour-long spot on Beauty iQ, Qurate Retail Group’s beauty-specific platform. Kirbie Johnson, a senior reporter and producer at PopSugar with 34 million Instagram followers of her own, will be the host, introducing products such as the Be Noticed Eye Shimmer Putty Powder and Peace.Love.Lips.Kit, a BeautyiQ exclusive. The products will also be sold on qvc.com.

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