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NEW YORK — La Prairie aims to carve out a brand new niche in beauty: luxury fragrance. With the March debut of Silver Rain, the top-tier skin care brand is breaking ground. Weighing in at $135 a bottle, the scent could generate $50 million at...

NEW YORK — La Prairie aims to carve out a brand new niche in beauty: luxury fragrance. With the March debut of Silver Rain, the top-tier skin care brand is breaking ground. Weighing in at $135 a bottle, the scent could generate $50 million at retail in its first year. For more, see “La Prairie’s Superluxe New Fragrance.”

This story first appeared in the October 15, 2004 issue of WWD. Subscribe Today.