Prestige beauty sales are on the rise, according to the NPD Group’s most recent Industry Pulse Report, which noted retail sales of $3.2 billion in the third quarter, a 7 percent year-over-year increase fuelled predominantly by strong growth in face and eyebrow makeup, along with climbing sales of fragrance juice and skin-care products.
Face makeup was up 14 percent, and the All Other Face segment, which includes primers and multifunctional products and was driven by makeup trends like contouring and strobing, grew by 49 percent. Lip color and liner added a 12 percent sales growth for the lip makeup segment, redeeming losses in lip gloss and other lip products. Eye products were up overall with a 12 percent sales increase, but eyebrow makeup in particular, still red-hot, experienced sales growth of 29 percent during the three-month period.
Though facial skin-care sales were stagnant, growth in individual product categories was up, including skin-care masks, up 23 percent; facial cleansers, up 6 percent, and acne treatments, up 3 percent.
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“The lines continue to blur between makeup and skin care as consumers look for immediate results through makeup and rediscover smaller primary care categories in skin care,” said Karen Grant, vice president and global beauty industry analyst for NPD.
Fragrance juice sales were up 5 percent in Q3 though the overall category growth was down due to an 11 percent decline in gift sets, which Grant sees as becoming less prominent, leaving room for the fragrance’s core component, the juice, to win.
“The U.S. prestige beauty market is in a state of renewal and flux,” said Grant. “What this performance means heading into Q4 and the holidays is that while high-end skin care and gift sets have been the drivers of performance in the past, what’s driving the industry today has changed.”