PARIS – Procter & Gamble Prestige Products has inked a deal to create Christina Aguilera fragrances.

Terms of the partnership with the singer were not disclosed.

“I love trying new things in my music and in fashion,” said Aguilera in a statement. “To have a perfume of my own is the beginning of an exciting adventure. P&G is the ideal partner for this new experience.”

P&G beauty brands include Joy by Jean Patou, Rochas, Escada, Hugo Boss and Lacoste, among others.


For complete coverage see tomorrow’s issue of WWD.

load comments
blog comments powered by Disqus