Using 3-D printing, Taste Beauty was able to create a mold for its own beauty version of L.O.L. Surprise in less than a month after the item became a sell-out Christmas success. L.O.L. Surprise was so popular, consumers paid four times the $120 retail on auction sites. Taste hopes for the same marketing frenzy when its beauty version hits the shelves this summer.
That speed to market is a cornerstone of the two-year-old company, known for novelty hits with powerful licenses including Nickelodeon, Nestle, Disney, Universal, Tootsie Roll and General Mills. The major product categories include lip balm, lip gloss, nail polish, nail accessories, bath and body, holiday gifting and hair accessories — mostly for the youth market, but also snapped up by older shoppers nostalgic for brands of their past.
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews