By  on February 8, 2018

Using 3-D printing, Taste Beauty was able to create a mold for its own beauty version of L.O.L. Surprise in less than a month after the item became a sell-out Christmas success. L.O.L. Surprise was so popular, consumers paid four times the $120 retail on auction sites. Taste hopes for the same marketing frenzy when its beauty version hits the shelves this summer.

That speed to market is a cornerstone of the two-year-old company, known for novelty hits with powerful licenses including Nickelodeon, Nestle, Disney, Universal, Tootsie Roll and General Mills. The major product categories include lip balm, lip gloss, nail polish, nail accessories, bath and body, holiday gifting and hair accessories — mostly for the youth market, but also snapped up by older shoppers nostalgic for brands of their past.

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