By  on April 13, 2018

PARIS — Puig, the fragrance and fashion company that has finely honed its brands’ storytelling over the past few years, is shifting the focus to enriching consumers’ overall experience with a new collaborative platform, called Puig Futures.

Its launch was revealed on Thursday, the same day as Puig’s full-year 2017 numbers were released, and is part of the Spanish family-owned group’s push to break past the three-billion-euro mark by 2025.

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