Highlights from Puig’s first hundred years.
• Antonio Puig establishes Antonio Puig SA.
• Puig launches Milady lipstick.
• Agua Lavanda is introduced.
• New company headquarters and factory are built on Barcelona’s Travessera de Gràcia.
• Antonio Puig’s four sons join the family business, and he gradually gives them control.
• Mariano Puig becomes chief executive officer.
• The company begins exporting.
• Puig starts a U.S. subsidiary.
• Moana, a bath-and-body line, is created.
• Agua Brava men’s scent launches.
• Paco Rabanne fragrance licensing deal is signed.
• Paco Rabanne’s first fragrance, Calandre, and Puig’s Azur launch.
• Puig builds a factory in Chartres, France.
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• Antonio Puig dies.
• Puig acquires the full Paco Rabanne brand.
• Carolina Herrera’s first fragrance bows.
• Paco Rabanne ready-to-wear makes its debut.
• Puig buys Carolina Herrera’s fashion house.
• Carolina Herrera introduces the 212 fragrance label.
• Antonio Banderas fragrance license is signed.
• Mariano Puig steps down as ceo, and his three brothers leave their management roles. They name a four-man team — Mariano Puig Jr., Marc Puig, Manuel Puig and Javier Cano — as the firm’s new leadership.
• Puig purchases Nina Ricci from Sanofi.
• Paco Rabanne discontinues couture.
• Puig buys Myrurgia, including fragrance brands Ágatha Ruiz de la Prada and Adolfo Dominguez.
• The first CH store opens.
• Through a venture with Chalhoub, Puig enters the Middle East.
• Javier Cano becomes Puig president.
• Puig purchases Perfumeria Gal.
• Puig signs a fragrance licensing agreement with Comme des Garçons.
• Exports surpass half of Puig’s total business.
• Puig signs a Mango fragrance license.
• Puig signs a 50-50 venture for the management of Prada’s fragrance and skin care.
• Marc Puig becomes chief executive officer. Javier Cano steps down as president.
• Paco Rabanne ready-to-wear is suspended.
• Marc Puig adds the title of chairman.
• Manuel Puig becomes vice chairman.
• Enrique Puig dies.
• Paco Rabanne’s 1 Million men’s scent launches.
• Puig signs a beauty development deal with pop star Shakira.
• Valentino inks a fragrance license with Puig.
• The company starts subsidiaries in Brazil and Russia.
• Puig acquires a majority stake in Jean Paul Gaultier.
• Paco Rabanne fashion relaunches.
• Valentina, the first Valentino women’s fragrance under the Puig license, is introduced.
• Puig’s venture with Prada turns into a licensing agreement.
• Ralph Toledano is hired as president of Puig’s fashion division.
• In Paris, Puig moves to its new Avenue des Champs-Élysées headquarters.
• Paco Rabanne’s Invictus scent is introduced.
• Harvard University pens a Puig case study.
• Puig signs a fragrance license with Benetton.
• The company’s new headquarters in Barcelona, Puig Tower, is inaugurated, marking the company’s 100th birthday.
SOURCES: PUIG AND WWD ARCHIVES