By  on April 17, 2019

QVC’s Beauty With Benefits program is getting bigger.

Now in its seventh year, the multiplatform retailer’s 2019 campaign for its annual joint charitable initiative with CEW will expand to HSN and has tapped Giuliana Rancic as its first celebrity on-air guest. In addition, 66 brands — double the amount from 2018 — will participate in this year’s program, which will air live on April 25 on both QVC and HSN, at 7 and 9 p.m. respectively.

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