The days of top-secret ingredients and formulations are over.
Instead of beauty brands slapping multi-hundred-dollar price tags on products where the ingredients, for decades, have been shrouded in secrecy — whether under the guise of proprietary blends or just to foster an air of mystery and allure — a new movement is taking shape. A handful of beauty players — from mass to prestige, indie to legacy — are adopting a new modus operandi when it comes to the way they speak to customers — and it’s all about being radically transparent.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos