By  on January 8, 2019

Ralph Lauren Fragrances is placing its next bet for Romance on the real-life kind.

Since its 1999 launch, Romance has been a top seller for Ralph Lauren Fragrances. The perfume, which retails for $96 for 100-ml., is the brand’s number-one women’s fragrance in the U.S. As it enters its 20th year, the scent is getting a refresh — one that industry sources estimate will bring in $80 million at retail in its first year.

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