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Redken Taps Mariacarla Boscono

The Italian model will appear in the upcoming Redken Styling collection campaign.

FACE TIME: Redken has tapped Mariacarla Boscono as its new face.

The Italian model has long worked backstage during fashion weeks with Guido Palau, global creative director for the professional hair-care brand that belongs to L’Oréal.

Boscono starts at Redken this month and will appear in its upcoming campaign for the Styling Redken collection.

She has already been featured in advertising campaigns for fashion houses such as Givenchy, Chanel, Marc Jacobs, Lanvin, Prada and Dolce & Gabbana.

Boscono joins other brand ambassadors at Redken that include Suki Waterhouse, Amber Le Bon, Crystal Renn, Lea T and Soo Joo Park.