PARIS — Big executive changes are afoot at Dior, WWD has learned.
Renaud de Lesquen, who since mid-2012 served as president of Dior China, will head up the label’s couture and fragrance businesses in North America starting in March, succeeding Pamela Baxter in the role, industry sources say.
There will be a transition period through April 15 prior to Baxter’s retirement in July, according to the sources.
A spokesperson at LVMH Moët Hennessy Louis Vuitton, Dior’s parent company, could not immediately be reached for comment.
In his job at Dior China, de Lesquen oversaw countrywide all of the brand’s activities, including fashion and cosmetics. Prior to that, he was president of Yves Saint Laurent and designer brands at L’Oréal, based in Paris.
Baxter in October 2007 assumed command of the Dior fashion business in the U.S. The appointment came in addition to her duties that already included the oversight of the beauty portfolio of LVMH in North America, which also comprises Guerlain and Parfums Givenchy.
The executive has been credited with transforming Dior’s North American beauty business, which was sleepy and struggling, into a fashion-forward, profitable division by tightening its distribution to focus its image, and aligning it with the fashion heritage and the apparel’s distribution.
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Baxter joined LVMH Moët Hennessy Louis Vuitton in 2003 from the Estée Lauder Cos. Inc., where she was president of its Specialty Brands Group.