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L’Oréal veteran Serge Jureidini is joining Revlon Inc. as president of Elizabeth Arden and the company’s Global Fragrances division.

JuE Wong, president of Arden, and George Cleary, former president of Fragrances, are out. Cleary left Revlon recently, and Wong will depart effective March 31.

In his new roles, Jureidini will oversee the strategic direction and growth of both Arden and the Fragrances unit. He spent nearly two decades at L’Oréal, in roles that included president of the Designer Fragrances Division and president of Lancôme USA. Most recently, Jureidini was president and chief executive officer of Arcade Beauty, a private equity-owned beauty sampling business.

After its acquisition of Arden, Revlon unveiled a reorganization that segmented the business into four divisions: Revlon, Elizabeth Arden, Global Fragrances and the Portfolio division, made up of the remaining, smaller brands, like Almay, America Crew, Sinful Colors and Mitchum.

“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions,” said Revlon ceo Fabian Garcia. “His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role. We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader.”

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Before his departure, Cleary was appointed president, global fragrances, for Arden (before the Revlon-Arden merger took place). When Revlon reorganized, Cleary was shifted into a role as head of Global Fragrances. Before that, he was with beauty and skin-care device brand Illuminage, and before that, held a variety of positions at Coty Inc., including president, Americas.

Wong was appointed president — a new role at the time — of Arden in 2015. Her experience includes serving as ceo of StriVectin and Astral Brands, as well as working at Perricone MD and Murad.

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