By  on April 8, 1994

NEW YORK — Revlon is out to ignite its less-than-sizzling mass fragrance business with the most ambitious launch in its history.

The company aims to make the new scent synonymous with Revlon in the consumer consciousness, eclipsing even Charlie, which was a worldwide sensation in the Seventies.

To continue reading this article...

load comments
blog comments powered by Disqus