By  on January 10, 2020

Rosie Huntington-Whiteley is deepening her beauty ties.

The model, who was previously the face of BareMinerals, has been named a brand ambassador for Hourglass, marking the first partnership of this kind for the cruelty-free cosmetics company, which is on track to be vegan by the end of the year. Huntington-Whiteley worked with Hourglass last year on branded content for her two-year-old web site, Rose Inc. That content, said Hourglass chief executive officer and founder Carisa Janes, was a hit for Hourglass, encouraging Janes to solidify a longer-term deal with Huntington-Whiteley.

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