There are more executive changes at Coty Inc.’s Consumer Beauty U.S. division. The company confirmed that Sharon Rossi, senior vice president, sales for the U.S. Coty Consumer Beauty division, will leave at the end of July to pursue other interests. No successor has been named at press time.
Rossi’s previous experience includes positions at Philips, Unilever and Helene Curtis.
This is the second change in the division in the past five months. Esi Eggleston Bracey stepped down from her role as president of the Consumer Beauty division in March. She was replaced by Laurent Kleitman, who had been the executive vice president of global hair care at Unilever.
Last year, Coty reorganized into three business segments — Consumer Beauty, Professional Beauty and Luxury — following the company’s $11.6 billion acquisition of 41 beauty brands from Procter & Gamble. Digesting the new businesses has not been without hiccups with Coty acknowledging there were “significantly,” higher than expected inventory levels. Retailers said they’ll be interested to see consumer interest in makeovers of several of the beauty brands including Cover Girl, Max Factor and Rimmel, three integral components of mass market beauty departments.
At last month’s WWD CEO Beauty Summit, Coty’s chief executive officer Camillo Pane admitted to challenges and that some of the acquired the brands were not as robust as they once were. “We are starting a new adventure and I’m proud of what we’ve achieved in the last eight months. It is a hell of a start,” he said. “We like to say this isn’t your Coty; this isn’t your P&G. We’ve taken the best of both worlds,” he said, adding the new entity is open to ideas from the outside. He cited actions such as hiring a new advertising agency Droga5 and its efforts to add luster to Cover Girl with a campaign called #ProjectPDA — public displays of application.