By  on February 9, 2013

“Prestige girls aren’t going to wear a simple little Heidi braid,” said Antoinette Beenders for Aveda, who, like Siriano’s collection, was inspired by “well-off” Russian girls at to the opera. To achieve this “integrated fishtail” updo, Beenders began by creating a center part and prepping hair with Aveda Pure Abundance to plump the hair cuticle before blow-drying. “For braiding you don’t want slippery hair,” she said. “You want something to it. A bit of grip.” Beenders then integrated two “macramé-like” fishtail braids, which began at the crown, continued down to the nape of the neck and then to the ends of hair. They were brought together at the back of the head and pinned into place, while fly-aways were left to float freely. “It looks clean in the front and a little more romantic in the back,” said Beenders, who finished off the style with Control Force Firm Hold Hair Spray.

When asked about trends of the season, Beenders said, “What’s interesting this season is it’s all about customizing, it’s bespoke hair,” she said. “I think we finally got to a space in fashion where it’s OK to do something different and I like that. Everyone looking the same, I hate that.”

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