Sally Beauty Holdings has named Carrie McDermott as president.
McDermott, most recently chief operating officer of DSW Inc., is to oversee operations in the U.S. and Canada effective Aug. 29.
Sally chief executive officer Chris Brickman said McDermott’s “keen understanding of customer engagement and proven track record of building and driving sales in a demanding retail environment will help accelerate our progress in becoming the leading provider of salon-quality products in the retail sector.”
McDermott said immediate projects would include transforming the loyalty program and enhancing the customer experience.
At DSW, McDermott led the company’s operations and marketing strategy, including media, creative and customer loyalty functions. Before her nine years at DSW, McDermott worked for Cooper’s Inc., The Gap Inc. and Barnes & Noble.
McDermott’s appointment comes roughly 18 months after Sally appointed Sharon Leite president.
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The company posted flat sales and decreased earnings for its fiscal third quarter. Earnings decreased 2 percent for the quarter, to $66.5 million, and net sales were flat at $998 million, the company said.
On the company’s earnings call, Brickman noted Sally was testing with Amazon, partnering with Prime Now in Dallas to attract a new customer base.
“There has historically been very little overlap between Amazon Prime Now and Sally’s existing customer bases and we hope to attract new customers with this model,” Brickman said. “While the program is still undergoing testing, we plan to work with Amazon to introduce Prime Now to other metropolitan cities if it proves effective.”
“It is still a challenging market on the retail side.…The real focus for us in working with them on Prime Now is access to customers that we wouldn’t otherwise access,” said Barry Miller, senior director of information security and compliance at Sally, on the call. “The average income demographic of Amazon Prime Now customers is three times an average Sally customer, and we find very little overlap between the customers that are buying through that channel versus our current customers.”