By  on November 25, 2019

In a lagging mass nail market, Sally Hansen is launching a clean nail polish line.

Good.Kind.Pure. is the latest franchise from the Coty-owned nail brand. It is marketed as plant-based, vegan and 16-free — meaning it is formulated without ingredients that consumers consider to be potentially harmful, including parabens, sulfates and formaldehydes. The line is set to launch on today and will begin rolling out across the brand’s entire global distribution channels in mid-December.

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