By  on October 3, 2017

Sally Hansen would like to reintroduce itself.

The Coty Inc.-owned brand — the longtime category leader in the nail market — is unveiling this week its biggest brand overhaul to date, complete with a new logo, tag line and 360 ad campaign. It also marks the first time Sally Hansen has produced a global campaign focused solely on the brand itself, and not centered on a specific product launch.

To continue reading this article...

load comments
blog comments powered by Disqus