Scannavini, 43, succeeds Hans-Kristian Hoejsgaard, who left Lancaster in November after a 1 1/2-year tenure.
Scannavini will take up the new position on March 11, reporting to Coty’s chief executive officer Bernd Beetz.
“Mr. Scannavini brings to Coty extensive experience in the beauty industry in both marketing and commercial positions, and a proven record of success in the prestige market,” Beetz said in a statement.
Scannavini was ceo of Italian sport apparel and footwear firm Fila Holding SpA from 1999 to 2002. Between 1993 and 1999, he headed up sales and marketing for Ferrari and Maserati, and he also worked at dairy goods brand Galbani from 1990 to 1992 after a six-year stint at Procter & Gamble.
Coty, a privately held company, registers net sales of about $1.65 billion yearly.