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Scene and Heard at ECRM

While dominant in the ethnic arena with brands such as African Pride and Creme of Nature, Colomer USA is looking to expand its presence in the general market side of the business.

GENERAL FOCUS: While dominant in the ethnic arena with brands such as African Pride and Crème of Nature, Colomer USA is looking to expand its presence in the general market side of the business. In March, Colomer launched Root Touch Up Stick, a temporary solution to gray roots. One stick, which rolls up like a lipstick, retails for $4.99 at Walgreens. In the same vein is a Hair Color Stain Remover, sold in a 99 cent packet, a Fanci-Full Color refreshing Rinse for $4.99 and Perfect Touch Home Perm for $2.77, which until recently held the Revlon brand name. Colomer is looking to expand on the Fanci-Full brand in the near future.

SILKY SMOOTH: DeMert has repackaged Silk Works, its take on Farouk Systems’ Biosilk serum. A shampoo and conditioner is being added to the Silk Works brand, which launches in September and October, said Michele Sherbet, account manager.

FREE BIRD: In less than one year, Freeman Beauty Labs has more than doubled its sales and looks to end 2005 with close to $30 million in sales, according to Larry Freeman, the company’s chairman. Freeman said 2006 looks just as positive. He expects 2006 will bring in $60 million in sales, with the help of new lines such as Pure Color Fresh, a five-item hair care line without color-stripping sulfates targeting those with color-treated hair. Pure Color Fresh begins shipping in September and will retail for $4.99.

STRAIGHT TALKING: HM Mane Solutions, the makers of Easy Straight, is broadening its line of at-home straightening items with a new temporary kit, which gets hair straight for one week and in only 10 minutes. It will retail for $15. Several new styling items are also coming out, including a Frizz Defier, a Flat Iron Finish spray and Perfect Blow Out spray. The company is also working on broadening its distribution and recently tapped James “Mac” McMillan as executive vice president of sales. McMillan, formerly of John Frieda Professional Hair Care, joins Maria Dempsey, president of HM Mane, who also is a former Frieda employee.

HAIR GENIUS: Hair accessories are hot again. Getting in on the trend is Ingenuity, a new company with a brand called Linziclips, flat-back, no-spring hair clips. Available in Rite Aid and CVS, the clips allow users to sit comfortably on a seat with a high back, like a car seat. Usually, hair clips make this impossible due to their large profile. Linziclips are entering Claire’s and Sally Beauty stores in the fall.

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LOSE NO MORE: Hair loss is still a problem for many women. Coming to their rescue is LNS USA, a French company offering dietary supplements under the Alphactif Nutritif brand. According to the company, clinical studies show that after three months of use 80 percent of women found that their hair seemed thicker. A one-month regimen costs $64.99.

FREE LAUNCH: M&M Products Co. has relaunched Sofn’Free into a five-item ethnic styling line, which includes Anti-Itch Therapy, Anti-Breakage Complex, Strength & Shine Serum and Thermal Styling Lotion. The line retails for $4.99.

STRAUSS MOVES: Stuart Strauss, formerly of Kao Brands, has joined PZ Cussons America as president, overseeing its Charles Worthington hair care collection. Strauss used to head up the Bioré and Jergens brands for Kao.

CELEBRITY HAIR: Pavés Professional is launching a new shampoo for the first quarter of 2006 called Ultra Conditioning Shampoo. The items will join Pavés’ other nine stockkeeping units. Richard Henery, vice president of sales for Pavés Professional, expects the celebrity hairstylist brand to end 2005 with $5 million in sales and looks to double that number in 2006. Flawless, Pavés’ line, is now entering Brooks Eckerd stores, and is planning to enter Albertsons, Osco, Sav-On, Ulta and Happy Harry’s in the next several months.

TREND SPOTTING: Scunci is counting on brushed metallics, tie-dye, animal prints, embellished clips and beads for 2006. The trends will be found on everything from headbands to elastics to barrettes, according to John Lawing, vice president sales and trade marketing at Scunci.

SILKING IT: Vogue International is launching Silking, a 15-item hair care line, which uses achieving silky hair as its main positioning. Items in the line, which include nine styling items and six shampoos and conditioners, will retail for $5.99 and launches in January. Silking will be supported by print ads and limited TV spots, as well as an innovative in-store display that helps describe the product line.

CHEMICAL FREE: Xenna Corp. is targeting the curly hair market with Curlaway, an at-home hair straightener that doesn’t use harsh chemicals to straighten locks. The kit, which holds as many as 12 applications, can be used to get the desired straightness of hair over time. The kit retails for $24.99.