LONDON — Lisa Eldridge has many faces — creative director at Lâncome, makeup artist, author and YouTube legend, with 1.8 million subscribers. In May, she launched a sell-out line of rings made with semiprecious stones, similar to the ones she wears herself. Now, she’s embarking on her first solo project in color cosmetics with a limited-edition collection of lipsticks that launches on Nov. 19.
Eldridge has 20 years of beauty expertise, having consulted for Shiseido and No7 and collaborated on campaigns with brands including Prada, Chloé and Gucci. She started creating her beauty tutorials on YouTube eight years ago, offering makeup and skin-care advice to women of a variety of ages and ethnicities, and has 966,000 followers on Instagram.