By  on March 14, 2019

The Sephora credit card is now a reality.

The prestige beauty retailer is launching a credit card program for North America that will give Sephora customers cash back rewards, and Sephora more data. According to Andrea Zaretsky, senior vice president of loyalty, CRM, insights and analytics, the credit card program is expected to increase loyalty and help “unlock the power” of customer data. “We want to use that data to anticipate our clients needs and understand them better so we can deliver against their needs and overdeliver against their expectations,” Zaretsky said.

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