By  on May 23, 2019

Sephora is pledging to be a more inclusive company — inside and out.

The retailer today launched an initiative aimed at fostering a greater sense of belonging within the beauty community. “We Belong to Something Beautiful” is both a brand campaign and a pledge accompanied by a manifesto. It has been in the works for at least one year, according to Deborah Yeh, Sephora’s chief marketing officer.

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