An opening date of Aug. 16 has been set for the Sephora at Westfield World Trade Center. This will mark the retailer’s 16th location in Manhattan.

The store, located on the main level of the mall, is 6,714 square feet in size, and includes a six-seat Sephora Beauty Studio, where mini-makeovers and facial services will be offered. Another feature at the new store is the opportunity for customers to test Sephora’s IQ Services in skin care, color and fragrance. Clients will be able to use the technology to color-match foundation and concealer shades and receive personalized recommendations for skin-care products and fragrance.

The beauty lineup at the Westfield World Trade Center is impressive compared to that of nearby Brookfield Place, with stores like Caudalie, Aesop, Kiehl’s, L’Occitane, Rituals Cosmetics and The Art of Shaving all set to open. At Brookfield Place, there is a Cos Bar currently open and a Jo Malone store set to open.

Westfield World Trade Center is set for a grand opening on August 16.

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Celia Wing, senior vice president of real estate at Sephora Americas, told WWD that the opening of the new store marks a return to the Financial District for the brand, which opened a store in the World Trade Center in 1999. “We’re very glad to return to the new center thriving with tourists, commuters and businesses,” said Wing.

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