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September Buzz-O-Meter: Credit Bureau

From beauty products to magazine pages, a quantitative look at the month in beauty.

From beauty products to magazine pages, a quantitative look at the month in beauty.

 

 

Page Count

Fashion may be the primary focus of September magazines, but to see how beauty fared, we tallied what percentage of their pages some leading publications devoted to the subject. Here, in order from highest to lowest, the number of beauty pages, followed by a total page count in parenthesis.

 

19%: Allure: 40.6 (214)

10.2%: Shape: 19 (186)

7.2%: People Style Watch: 17 (236)

7.0%: Cosmopolitan: 19 (270)

6.9%: Marie Claire: 20.6 (298)

6.4%: Glamour: 27 (422)

6.2%: Fitness: 11 (178)

5.3%: InStyle: 31.6 (602)

4.3%: Essence: 12.6 (290)

3.9%: More: 7.6 (194)

3.2%: O, The Oprah Magazine: 8 (250)

3.1%: Lucky: 8 (260)

2.5%: Elle: 14.3 (564)

2.4%: Harper’s Bazaar: 12 (510)

1.8%: Vogue: 13 (728)

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1.2%: W: 5 (406)

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0.3%: Vanity Fair: 1 (348)

 

 

Brand Assets

In September magazines, skin and hair care took a backseat to dynamic fall makeup, as beauty pages were packed with mentions of covetable new products such as those created by Tom Pecheux for Estée Lauder and Dick Page for Shiseido. A bevy of eyeliners, mascaras and shadows from Cover Girl, Dior and L’Oréal Paris made a splash, as did Revlon’s sparkling top coats for nails, MAC’s long-wearing foundations and a new line of matte lipsticks from Nars. On the fragrance front, YSL’s Belle d’Opium, Lancôme’s Trésor in Love and Chanel’s Bleu for men also received notable coverage. We counted the brand mentions in 17 leading publications*, not including cover credits, promotional offers and fashion-story credits. Here, the TOP 23.

 

 

*Allure; Cosmopolitan; Elle; Essence; Fitness; Glamour; Harper’s Bazaar; InStyle; Lucky; Marie Claire; More; O, The Oprah Magazine; People Style Watch; Shape; Vanity Fair; Vogue; W