Sharper Images Returns to the Beauty Devices Business
Like Adidas track suits and fanny packs, Sharper Image is back hoping to capture the allure of its heyday when its stores were the destination for the latest in gadgets. The new roster includes beauty tools in a partnership with Conair.
Forty years ago, when shopping malls bustled with traffic, Sharper Image was the go-to place for the gadget obsessed. The stores closed in 2008 and the company was relaunched the next year as primarily an online merchant and with a selection of products sold in stores such as Target, Nordstrom, Macy’s, and Bed Bath and Beyond.
Now, the legendary logo is looking to regain its appeal through a series of new licenses, including several in the beauty industry. Next year, in a partnership with Conair Corp., Sharper Image will roll out Conair-produced grooming products such as shavers, razors, trimmers, nail care and body care. Additionally, there will be hair tools including curling irons, curling wands, flat irons, hot air brushes, specialty stylers, hot rollers and hair dryers. Sharper Image is targeting distribution in major retailers. Conair is the leading producer in hair care appliances, according to industry data. The timing could be fortuitous. According to research from Kline, tool sales are on the rise, especially in hair care.
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