By  on May 9, 2019

Edgewell is the latest strategic buyer to turn to a direct-to-consumer shaving business to bolster its grooming sales.

The company’s $1.37 billion Harry’s acquisition follows similar deals from Unilever, which bought Dollar Shave Club for a reported $1 billion in 2016, and Procter & Gamble, which acquired Bevel as part of the Walker & Co. transaction in 2018.

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