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Snippets: She Wood Scent Launch… Padma and Pantene…

In Milan, Dan and Dean Caten, the identical twins behind the label Dsquared, greeted customers for their new women?s scent, She Wood.

TEAMWORK WORKS: Dan and Dean Caten, the identical twins behind the label Dsquared, presented an efficient front Thursday at a personal appearance in Milan’s La Rinascente department store in front of the city’s Duomo. There to greet customers for their new women’s scent, She Wood, the brothers divided up the tasks at hand — Dan signed bottles of the scent, while Dean spritzed it onto wrists. Taking in the crowd of about 150 fans who showed up, Dan said, “It’s crazy. We love meeting the people who wear our scents and our clothes. It makes people understand who we are and that we are passionate about our work.”

STYLE WISE: Hana, a new maker of flatirons, is expanding into adjunct products including hair dryers and serums in a bid to capitalize on the demand for high-end styling appliances. The Philadelphia-based company, which was formed in March this year, counts as its flagship product the Hana Elite Iron, which is priced at $189. But at the end of this month, it is launching two mini flatirons — one in pink, the other in blue — that are collapsible and contract to 5 inches in length, and can be extended to the size of a regular flatiron. They will retail for around $50.

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INTER PARFUMS UP: The launch of Van Cleef & Arpels’ Féerie fragrance and Lanvin’s Jeanne Lanvin scent helped drive Inter Parfums SA’s third-quarter sales up 11.9 percent to $109.7 million at average exchange for the period. At constant exchange rates, sales spiked by 17.6 percent, the company stated. The firm, which is the Paris-based subsidiary of Inter Parfums Inc. in New York, reported that sales during the first nine months of the year totaled $306.2 million, an increase of 14.7 percent at current exchange and 21.3 percent at constant exchange. Its Burberry fragrance business generated sales of $194.7 million in the same time frame. That result, which represents an increase of 13 percent year-over-year at constant exchange, was largely driven by the successful worldwide launch of Burberry the Beat, the company said. In other Inter Parfums news, the company said the appointment of Chantal Roos as an independent director will be proposed at a board meeting in November, which is subject to approval.

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PANTENE’S NEW LADIES: At a press event earlier this week, Pantene not only revealed the Pantene Pro-V Nature Fusion line, a new range that uses cassia seed extract as a natural conditioner, but also revealed its two newest spokespeople. Padma Lakshmi, author and host of “Top Chef,” and Stacy London, co-host of “What Not to Wear,” will be featured in TV ads for Nature Fusion. The four-item line (two shampoos, two conditioners) rolls out to stores in February and will sell for $3.99 each.

Garnier is getting tougher on excess waste. The L’Oréal-owned skin and hair care brand, which signed the ANIA ILEC Eco-Emballages agreement Thursday, aims to reduce its packaging by 15 percent in five years. Garnier stated it is so far the only beauty brand to have signed the agreement, which aims to cut the use of raw materials and CO2 emissions. In other L’Oréal news, the French beauty giant has donated 15 sculptures by artist Etienne-Martin to the Musée d’Art Moderne de la Ville de Paris. Much of the artist’s work is on display at his namesake museum in Brittany.

Airport operators Aéroports de Paris and Schiphol Group announced a long-term industrial cooperation agreement Tuesday, which will involve the firms taking 8 percent stakes in each other. The deal, which is expected to be completed by the end of November, is meant to improve the companies’ competitiveness and retail operations and will be signed for an initial period of 12 years. It is expected to generate annual revenue and cost synergies of approximately $93 million at current exchange by 2013, according to the firms, and reduce capital expenditure by $23.6 million on average annually from 2013 onward. ADP’s stake in Schiphol represents an investment of $484.9 million, whereas Schiphol will purchase ADP share capital from the French state to the tune of $694.6 million.