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Shiseido Relaunches American R&D Facility

This spring, Shiseido Americas Corporation unveiled the transformation of its East Windsor, New Jersey-based research and development facilities.

This spring, Shiseido Americas Corporation unveiled the transformation of its East Windsor, New Jersey-based research and development facilities. Now called the Americas Innovation Center, its 22,000-square-foot, state-of-the-art labs were built to support Shiseido’s intensifying focus on product development at the regional level and is one of nine Shiseido is building in key markets around the globe, including Paris and Tokyo. The move comes at a time when brands are increasingly investing in innovation as beauty’s key driver. For more on the season’s latest skin-care advances, turn to the next page.