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Shiseido EMEA Unveils New Executive Committee

The organization is meant to accelerate business strategy for the region’s beauty market and fragrance globally.

PARIS ­­— Shiseido on Friday unveiled changes to its executive committee for the Europe, Middle East and Africa [EMEA] region.

“To further contribute to the Vision 2020 growth strategy of the group and to be ‘the most trusted beauty company in the world,’ the new executive committee relies on core expertise areas and will accelerate the action plans to succeed both in the beauty market in EMEA and in fragrance globally,” Shiseido said.

The group added that the new organization aims to bring agility to Shiseido EMEA.

The division’s new executive committee now includes: Alberto Noe, chief business officer EMEA; Lindsay Azpitarte, vice president prestige brands EMEA; Guillaume Gellusseau, global vice president designer brands, Serge Lutens and Fragrance Center of Excellence; Audrey Briotet, global brand vice president Dolce & Gabbana; Bruno Desgres, vice president operations EMEA; Chisato Takashimizu, Europe innovation center director; Yolaine von Barczy, vice president human resources and sustainability EMEA; Geoffroy de Fontenay, chief finance and information technology officer EMEA; Nina Moïse, general counsel EMEA, and Frédéric Charpentier, international communications director.

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Franck Marilly, chief executive officer of Shiseido EMEA, said in a statement he is convinced the organization will help drive the division’s long-term growth. The executive joined the group in January 2018.

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Last year, the company registered 5 percent sales growth at constant group structure. In Italy and Germany, Shiseido skin care ranks number one, and in the U.K., BareMinerals places sixth in the makeup category.

Shiseido EMEA is the home of the group’s fragrance activity, which includes the brands Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Zadig & Voltaire, Elie Saab and Serge Lutens. The division’s sales generated 9 percent of Shiseido’s overall revenues in 2018, and grew 9 percent on a local currency basis versus the prior year.

According to Shiseido, in 2018 Dolce & Gabbana ranked third in Russia; Narciso Rodriguez’s For Her franchise placed first in Italy, and the L’Eau d’Issey Franchise came in 15th in Spain.

Three years ago, to enable a “Think Global, Act Local” approach, Shiseido said it had implemented an organization integrating six regional headquarters: Japan, China, the Asia-Pacific region, the Americas, EMEA and travel retail. The group’s brands were divided into five categories: prestige, fragrance, cosmetics, personal care and professional.

Concurrently, the group introduced “Centers of Excellence,” including EMEA for perfumes.

Alongside the fragrance brands, Shiseido EMEA oversees the distribution of some makeup and skin-care brands, such as BareMinerals, Buxom, Clé de Peau Beauté, Laura Mercier, Nars and Shiseido Ginza Tokyo.

Shiseido EMEA, based in Paris, includes 88 countries and counts about 4,000 employees in 10 affiliates.