By  on November 8, 2018

TOKYO — Shiseido said Thursday that its nine-month profit and sales both grew, thanks to ongoing strategy changes and a shift to a more consumer-oriented focus. In order to speed up sales growth, it is accelerating digitization, developing new businesses and creating new value through innovation, while continuing to invest in marketing activities.

The company’s net profit for the nine months ended Sept. 30 reached 64 billion yen, or $564.82 million. In the same prior-year period, it posted a loss of 19.96 billion yen, due to an impairment loss related to Bare Escentuals.

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