By  on January 18, 2018

TOKYO — After several months of renovations, Shiseido will on Friday re-open its flagship store in the upscale Tokyo neighborhood of Ginza. Previously called Shiseido The Ginza, the shop will now be called Shiseido The Store, and will place a greater emphasis on the company’s prestige brands.

“This location is the site where Shiseido’s cosmetics business was first established, “ said Masahiko Uotani, president and chief executive officer of the company. “In 1916, the second generation (company leader), Shinzo Fukuhara, started a full-scale cosmetics business here. It’s a place that holds a very important meaning for Shiseido.”

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