PARIS – Shu Uemura will be withdrawn from the U.K. market during the course of this year, the Japanese beauty brand’s parent company L’Oréal said on Friday.
“L’Oréal has taken this decision in order to prioritize and fully focus commercial efforts on new brands within the Luxury Division of the company,” the French beauty giant said in a statement. “There is no job loss associated with this change, as all staff working on the Shu Uemera brand will be offered other positions.”
Although Shu Uemera will be pulled from the U.K., consumers there can still purchase its products through the e-commerce site run by French department store Le Bon Marché, L’Oréal said.
Meanwhile, Shu Uemura Art of Hair, which is run through L’Oréal’s Professional Products Division, will continue to trade in the U.K. through professional salons.
L’Oréal has been acquisitive of late, adding niche fragrance label Atelier Cologne and IT Cosmetics to its Luxury Division in 2016, for instance.
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Upcoming projects for Tokyo-based Shu Uemura include a capsule collection created with cult Japanese streetwear and jewelry brand Ambush. The wide-ranging spring 2017 line from the brand comprises more than 30 products set to hit counters on May 1, as reported.
Shu Uemura has hosted seasonal collaborations over the past decade with the likes of Karl Lagerfeld, Maison Kitsuné and Yaz Bukey.