By  on December 10, 2018

PARIS — Sillages Paris — the first start-up L’Oréal’s new venture capital fund, BOLD Business Opportunities for L’Oréal Development, has taken a minority stake in — was founded online to shake up the traditional fragrance model.

The brainchild of Maxime Garcia-Janin, who launched the brand in November 2017, Sillages produces customized fragrances based on artificial intelligence and machine learning with input from perfumers.

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