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Silvia He Named Head of Vendor Management at Amazon Beauty

He will replace Muge Dogan, who is transitioning into a role as technical adviser at Amazon.

Silvia He has been named the new head of vendor management of beauty and luxury beauty at Amazon. She is succeeding Muge Dogan, who is staying at Amazon as a technical adviser.

He joined Amazon in 2012 as the head of mass beauty merchandising, where she supervised business development and strategic relationships with consumer packaged goods companies.

She helped launch the luxury beauty category in 2014 and the professional beauty category in the U.S. in 2016 at Amazon. Her new role will have her working closely with the mass, luxury and professional beauty categories for the U.S. market.

He will also take over Dogan’s Amazon Beauty seat on the CEW board, as Dogan’s new role has her working with multiple categories in addition to beauty. The seat was transferred to He since it aligns with her new role, according to an Amazon spokesperson.

The news follows the appointment of Nicolas Le Bourgeois as senior category leader of Amazon Beauty in the U.S. in February. He has been overseeing the mass, luxury, personal-care and men’s grooming businesses.

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Before working at Amazon, He held merchandising, planning and finance positions at Nordstrom and Mervyns, which is owned by Target Corp.