Skin Laundry is launching its laser and light therapy facial at Ulta Beauty, starting with the retailer’s newest store on Michigan Avenue in Chicago.
The skin-care brand and spa service, which has 18 global locations including 12 in the U.S., is bringing its full facial experience to the Ulta Beauty consumer with certified technicians trained by the brand. The company will operate out of two service rooms at the location that take up roughly 400 square feet and will have its full product lineup available for purchase.
“One of our goals is to have a presence in beauty retail,” said Yen Reis, founder of Skin Laundry. “I’ve thought [Ulta Beauty] has been ahead of the curve in terms of offering beauty services to customers. Ulta consumers spend more time in store because they come in for services as well, so being a brand wanting to penetrate this market, this could be a wonderful partnership moving forward.”
The brand is no stranger to shop-in-shop concepts. Skin Laundry offers its products and service at two Lane Crawford locations in Hong Kong and has a shop-in-shop slated to open at Harvey Nichols in London on July 24.
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“Facials are becoming more of a demand than ever with social media and everyone being generally more aware of taking care of themselves,” Reis continued on why she’s extending the brand’s reach to the Ulta Beauty consumer. “Before facials were considered a luxury because of the price point, so Skin Laundry has changed that model by offering 10 to 15 minute facials for only $50 to $60.”
Skin Laundry has been offering its laser and light therapy facial since opening its first flagship in Santa Monica, Calif., in 2013. The facial uses a combination of a proprietary YAG laser and intensive pulsed light that are meant to deeply cleanse, brighten and firm the skin. The brand also carries an assortment of skin-care products, like a 3-in-1 Cleansing Oil and a Gentle Foaming Face Wash, which launched in early 2015 and have been carried at Sephora since this January.
Penny Coy, vice president of merchandising, prestige skin care and fragrance at Ulta Beauty, said, “The partnership with Skin Laundry gives our guests the opportunity to experience a laser and light facial skin-care service and a targeted product line.”
Skin Laundry will have a soft launch for its service and products at Ulta Beauty on Friday, with the grand opening slated for June 23. The products retail for $10 to $60 and a single facial service will be offered for $65. Reis is working on opening more shop-in-shop locations at other Ulta Beauty stores around the country next year.